{"id":33,"date":"2023-01-18T17:42:46","date_gmt":"2023-01-18T22:42:46","guid":{"rendered":"https:\/\/digital.va.gov\/oit-brand-system\/?page_id=33"},"modified":"2026-07-23T09:44:37","modified_gmt":"2026-07-23T13:44:37","slug":"guidelines","status":"publish","type":"page","link":"https:\/\/digital.va.gov\/oit-brand-system\/guidelines\/","title":{"rendered":"General Guidelines"},"content":{"rendered":"

Perceptions of the Office of Information and Technology (OIT) brand are an accumulation of impressions, formed every time a person engages with our organization. The ways in which we shape these impressions \u2014 how our materials look, how we talk about ourselves, and how we make people feel when they encounter OIT \u2014 comprise our organizational brand. Through our brand, we can ensure that the impact information and technology have on the ability of VA to serve Veterans and their families is visible, appreciated, and supported. This is why our brand is important.<\/p>\n<\/div>

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The following information pertains to print and digital files. The web section has information pertaining to websites, web-based applications, and SharePoint.<\/p>\n<\/div>

Fonts<\/h2><\/div>

Proper and consistent application of typography across all OIT products is essential to conveying both legible and clear messaging to promote and maintain the OIT brand. The two primary font families are SegoeUI and Georgia. SegoeUI, a sans-serif font that is modern, friendly, and easy to read, is the preferred font. SegoeUI should be used for titles and body text whenever possible. For Microsoft applications such as Word and PowerPoint, you may substitute Calibri for SegoeUI, as this is universally available. No other font substitutions should be made. Georgia should be used sparingly and only for emphasis.<\/p>\n

Avoid setting the body copy at less than 12 point. Avoid setting the body copy to less than 18 point for PowerPoint presentations. Use large headlines to convey warmth. Headings and subheadings should be between 14 point and 20 point. The size selected should be complimentary to and proportional with the overall design. The provided templates use pre-loaded styles to ensure consistency of font and size among the suite of products.<\/p>\n<\/div>

Images<\/h2><\/div>

The primary image style for OIT is to use vector-based, flat illustrations. This means that no 3D effects are applied to images, including bevels, embossing, drop shadows, inner or outer glow, reflections, etc. Applied illustration and photography should be the highest quality obtainable within the limits of available resources. Imagery should reflect quality, resolution, sharpness, contrast, brightness, composition, and relevance to the content. Imagery should be representative of the audience, show diversity and show the scope of OIT\u2019s work.<\/p>\n

Follow these image guidelines when using images in print materials, on the website, in video, or for social media. Consistent use of imagery ensures recognition of the OIT brand and values.<\/p>\n

Images used in OIT materials should include the following elements:<\/p>\n